The Ultimate Guide to Contactless QR Code Menus

Published on October 26, 2023

QR code menus have become an essential tool for modern restaurants, cafes, and bars. They offer a seamless, hygienic, and efficient way for customers to view your offerings. This guide will walk you through everything you need to know, from the core benefits to implementation best practices.

Why Your Restaurant Needs a QR Code Menu

Enhanced Hygiene: Eliminate shared physical menus, reducing the spread of germs and showing customers you prioritize their safety.
Instant Updates: Change menu items, update prices, or add daily specials in real-time without the cost and waste of reprinting. This is especially powerful when using a dynamic QR code.
Significant Cost Savings: Cut down on recurring printing, design, and lamination costs.
Improved Operational Efficiency: Reduce the time staff spend sanitizing or replacing menus. In some setups, QR codes can integrate with ordering systems, freeing up staff and speeding up table turnover.
Actionable Customer Insights: With a dynamic QR code, you can track how many people scan your menu, when they scan it, and what items get the most attention. This data is invaluable for making informed decisions about your menu and promotions.

How to Create and Implement Your QR Code Menu

Getting started is easier than you think. Here’s a step-by-step guide:

Create Your Digital Menu: First, you need a digital version of your menu. This can be a simple, mobile-friendly PDF file or a dedicated webpage on your website. A webpage is often better as it loads faster and is easier to navigate on a phone.
Generate Your QR Code: Use a reliable QR code generator. While you can link directly to a URL with a static QR code, we highly recommend using a dynamic QR code. This allows you to update the menu link in the future without having to reprint your QR codes.
Customize for Your Brand: Use a tool that lets you create a custom QR code with a logo. A branded QR code is not only more attractive but also builds trust with your customers.
Print and Place Strategically: Print your QR code on durable materials. Place the codes on table tents, stickers, or small plaques on each table. Ensure they are clearly visible and easy for customers to scan.

Best Practices for a Great User Experience

Ensure Readability: Make sure your digital menu is easy to read on a mobile screen. Use large, clear fonts and a simple layout. Avoid complex PDFs that require a lot of pinching and zooming.
Provide Clear Instructions: Add a short, simple call to action next to your QR code, like "Scan for Menu." Don’t assume everyone is familiar with the process.
Offer a Wi-Fi QR Code: If your restaurant has guest Wi-Fi, place a second QR code next to your menu code that allows for instant Wi-Fi access. A happy, connected customer is more likely to be a satisfied customer.
Have a Backup Plan: Keep a few single-use, disposable physical menus on hand for customers who may not have a smartphone or who are uncomfortable using QR codes.

Ready to create a seamless, modern dining experience for your customers? Generate your free, custom QR code for your menu today!