A Designer\'s Guide to Custom QR Codes That Get Scanned
A standard black and white QR code is functional, but it\'s a missed branding opportunity. A well-designed custom QR code can significantly increase scan rates by grabbing attention and building trust. Here’s how to create a QR code that’s not only scannable but also visually compelling.
1. It Starts with a Dynamic QR Code
Before you even think about design, start with a dynamic QR code. The more data you encode in a QR code, the denser and more complex its pattern becomes. A dynamic QR code uses a short redirect URL, which keeps the pattern clean and simple. This not only improves scannability, especially at small sizes, but it also gives you more flexibility to incorporate design elements.
2. Incorporate Your Brand Colors, But Be Smart About It
Your QR code should be an extension of your brand. Use your brand\'s color palette to make it instantly recognizable. However, contrast is key. A QR code scanner needs to be able to distinguish between the light and dark modules. Always use a dark foreground and a light background. Avoid light-colored foregrounds (like yellow) or very dark backgrounds.
3. Add Your Logo (The Right Way)
Adding your logo to the center of your QR code is the most effective way to build trust and encourage scans. Our custom QR code generator makes this easy. It automatically places your logo in the center and leverages the code\'s error correction to ensure it remains perfectly scannable. The key is to not cover up too much of the code—the logo should not obscure the corner finder patterns.
4. Frame it with a Strong Call to Action (CTA)
Don’t leave people guessing. A QR code on its own is a mystery. Frame it with a clear and concise call to action. A simple phrase like "Scan to Win," "Download Our App," or "View the Menu" tells users exactly what to expect and gives them a reason to scan.
5. Consider the Shape and Style
While the classic square shape is the most recognizable, some QR code generators allow you to change the shape of the data modules themselves (e.g., from squares to dots). This can be a subtle way to add visual flair. Just be careful not to make the design so complex that it becomes difficult to scan.
6. Test, Test, and Test Again, in a Real-World Context
Before you go to print, test your custom QR code thoroughly. But don’t just test it on your computer screen. Print it out at the intended size and test it in the environment where it will be used. Scan it with different smartphones (iPhone and Android) and various QR code reader apps to ensure it scans quickly and accurately every time.
Ready to design a QR code that gets noticed? Try our custom QR code generator now!